writing &
consultation
services
Copywriting
Key to any project is copy that accurately reflects your product and engages the target audience. I work closely with marketing and creative teams to understand product goals and expected outcomes, then craft concise copy and compelling headlines to create synergy with the visuals.
Transcreation
Localizing content takes awareness of cultural differences to communicate nuanced ideas and elicit the intended emotional response. I rework Japanese copy to create messaging that connects with overseas customers. I also advise on the appropriateness of the design, visuals and organization.
Editing
Keeping your message on track often needs outside eyes to maintain style and consistency. More than that, I pour through content to amend redundancies, flag areas of potential concern, and suggest rewrites that align with the brand image and corporate goals.
Social Media & SEO
Online marketing requires savvy social media and technical SEO knowledge. I help nurture and maintain your link-building process to deepen SERP using SEO copywriting and Google's suite of analytics tools to identify and engage your target audience.
Peer Review
Evaluating your own content can be a delicate subject due to the many internal stakeholders. I provide honest appraisals, then follow up with recommendations on how to improve websites, social media and other assets. You can also leverage my network of designers, translators and Japanese copywriters for further assistance.